If you are running an online store, then the first thing your customers will be looking at are the images. Gone are the days when you can post stock pictures from Google because if you do that, your customers will have a hard time trusting, and they’ll also get the feeling that they’re cat-fished.
Therefore, if you want a make a stunning first impression, then we suggest you hire a professional product photographer. But before you go on hiring the person for the job, be sure that he understands your brand, your unique needs, and does his/her work style matches yours. So, to get you started, we’ve mentioned the right questions that you should be asking your freelance product photographer in London.
Do you have a portfolio?
This should be the very first question to ask your photographer. Professional photographers usually have a portfolio of their work in which they’ve displayed the highlights of their projects. If the photographer doesn’t have a portfolio, then you might think twice before hiring him/her. But if you’re not looking to take any risk, then you should check the portfolio first then hire the photographer. This brings us to our next question.
What to look for in a portfolio?
When you are looking at a portfolio, you can already sense the style and quality of work that you can expect from the photographer. Pay attention to the small details in the photos also notice that will his/her style matches yours? Does he work in the same industry you are in? And lastly, do you think that the photographer can make your products look as beautiful as the ones he/she took? You can compare the aesthetic appeal of his/her work and see if the style uses will benefit your products.
What services does the photographer offer?
Every photographer differs in what services they offer in the package. Some might not even have a package, while some might offer you the complete thing. You need to ask for specifics according to your requirements. For example, you need to ask that will the photographer include special retouching services or will he/she only offers basic photo post-processing edits. If you have an outdoor location, then you should talk to your photographer beforehand because photographers charge for outdoor shoots as they require special equipment.
How long has he/she been in the business?
This is an important question to ask because it will determine the experience and expertise of the photographer. Although you might get a taste of his/her work by looking at the portfolio, but theprojects he/she has included in the portfolio might just be projects that he/she has been a part of. Therefore, you should always about his/her work experience.
Photography is a diverse field with still life photography and fashion photographer in London becoming famous, there is a lot of room for photographers to try out new things. And this also reinstates the need to ask these questions because you should always pick a photographer who is from the same industry.
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