So, set up your security company. You have an office, a patrol vehicle, and your business cards ready to hand out. What do you need now? Well, you need what every company needs; customers. Getting customers is what most startups struggle with, especially if they are in an area saturated with competitors. Your security company needs to find a way to compete with the other security companies out there, and you need to develop new accounts and get new clients.
Spread the word
If you want new
customers, you have to make sure they know who you are and that's where
advertising comes in. Advertising in a local newspaper, on the radio, or
even on television are effective ways to advertise your business. The only
problem with these methods is that they cost a lot of money, and you may not
get the performance you want with these methods. Try a small amount of
advertising to start seeing what your ROI is. If you get more customers
than you bargained for, increase the amount of advertising.
See your customers
Instead of just
waiting for customers to come to you, you should go out and get
customers. Don't be afraid to go to potential customers' homes in your
coverage area and offer them a proposal for your security company. Drop
flyers in mailboxes, put up posters in an area you want to serve, and even make
cold calls if you're comfortable with it. Many companies do not go to
customers; instead, they expect customers to come to them. This is
the wrong course of action. If they are not targeting you, you should be
targeting your customers.
Bring clients to you
If possible, bringing
clients to your business saves time and money. You don't have to go out
looking for them, and if they come to you, they have already made the decision
to possibly do business with you.
Using sales and
promotional events is a great way to attract customers. Advertising can be
effective, as we mentioned, but it can be expensive. You can offer your
customers an offer on your services and the use of coupons or gift certificates
has proven to be a success. Meeting and saying hello in the areas you want
your security company to cover can also be effective.
Additional tips
There are other ways
to attract customers. They involve speaking directly to them and inducing
them to do business with you. Here are some ways to grow your security
company's customer base.
1. Make sure your
potential customers know the benefits of having a security company that protects them and their homes. You want them to
be impressed with the benefits, as this will make them more receptive to your
marketing.
2. Make yourself
different from your competitors. When you differentiate yourself from
other security companies, you can attract clients, including clients of other
security companies. Find out what your competitors are offering and go the
extra mile to meet customer needs.
3. Offer a guarantee
to your customers. People love guarantees, and if you give them a
guarantee, they will be more open to doing business with you.
4. When your customers
sign a contract with you, reward them with promotional items or
discounts. For example, if a customer signs the contract for one year,
give them a five percent discount. If they sign for two years, give them a
ten percent discount and if they sign for four years, give them a twenty
percent discount.
Customers are the
lifeblood of any business, especially a security company. If no one pays
you to offer security, you won't have much to do and you won't make
money. It may seem obvious, but many companies failed because they failed
to realize the importance of acquiring and retaining customers.
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