So, set up your security company . You have an office, a patrol vehicle, and your business cards ready to hand out. What do you need now? Well, you need what every company needs; customers. Getting customers is what most startups struggle with, especially if they are in an area saturated with competitors. Your security company needs to find a way to compete with the other security companies out there, and you need to develop new accounts and get new clients. Spread the word If you want new customers, you have to make sure they know who you are and that's where advertising comes in. Advertising in a local newspaper, on the radio, or even on television are effective ways to advertise your business. The only problem with these methods is that they cost a lot of money, and you may not get the performance you want with these methods. Try a small amount of advertising to start seeing what your ROI is. If you get more customers than you bargained for, increase the amount of advertisin